“Genius is not enough; we need to get the job done.”

― Carol S. Dweck

🚀 How Loom Grew to a $1B Valuation & $100M+ Revenue

In 2016, three exhausted founders sat in a cramped apartment, watching their original startup idea slowly fail. Four years of 80-hour weeks later, they'd built a $1.53B valuation company that would eventually sell for nearly a billion dollars. Loom's journey wasn't an overnight success—it was a masterclass in perseverance, pivoting at the right moment, and solving a genuine problem that millions didn't even realize they had.

The TL;DR: From $720K to $100M+ in 6 years by solving the #1 remote work problem - too many meetings!

💡 Problem that Loom Solved:

1. Remote teams struggled with communication: text lacked nuance, meetings wasted time

2. Loom created the perfect middle ground: rich visual communication without synchronous meetings

3. Now serves 25M+ users across 400K companies (including Netflix, HubSpot, Atlassian)

🛠️ How It Works:

Record your screen+face → share link → recipient watches when convenient. That's it!

🔄 The Pivot Story:

Founded in 2015 as "Opentest" (a user testing tool) → noticed users loved their screen recording feature → pivoted entirely to video messaging

📈 Growth Strategy:

1. Freemium Brilliance: Free tier created massive adoption

2. Built-in Virality: Every Loom shared = new potential user exposure

3. When they finally monetized: 3-4% instant conversion ($60K MRR overnight!)

4. Pandemic Timing: Traffic exploded 468% in just 2 months (Feb-Apr 2020)

💪 Competitive Edge:

Beat Vidyard & CloudApp through simplicity + enterprise-grade features with consumer UX + deep integrations with everyday tools

💰 Revenue Journey:

$720K (2019) → $5.9M (2020) → $35M (2021) → $42.5M (2022) → $50M (2023) → $100M+ (2025)

🏆 The Exit:

Atlassian acquired for $975M (2023) = 5x return on $200M investment

🔮 What's Next:

AI-enhanced video messaging, vertical-specific tools, metaverse integration? The asynchronous revolution continues!

🔑 The Winning Formula:

"The fastest-growing products don't just save time—they give time back in a way that feels magical."

👇 Your Turn:

Have you used Loom? 

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