🚀 How Coro Invented a Product Category No One Else Had: The Modular Cybersecurity Revolution

The curse of intelligence: analyzing every scenario until the opportunity disappears.

The TL;DR: While everyone built point solutions, Coro created the world's FIRST modular cybersecurity platform - 14 integrated modules, one dashboard, one agent. Result? $100M ARR and industry disruption.

Guy Moskowitz was exhausted. As a serial entrepreneur in cybersecurity, he'd watched countless mid-market companies get crushed by cyberattacks - not because they didn't want protection, but because existing solutions were built for either massive enterprises or tiny startups. Nothing fit the companies stuck in between. "Every business deserves access to enterprise-grade security," Moskowitz realized, "but the midmarket needs a solution tailored to their limited resources." That frustration sparked an obsession that would change an entire industry. While competitors fought over incremental improvements in crowded markets, Moskowitz and his team asked a revolutionary question: "What if cybersecurity worked like building blocks instead of separate tools?" They'd seen too many companies drowning under 15-25 different security tools, each demanding its own training, interface, and management complexity. IT teams were overwhelmed, security gaps were inevitable, and companies paid $49-115 per user monthly just to create more problems. Moskowitz's breakthrough wasn't technical - it was philosophical. Instead of building another point solution, Coro invented the world's first modular cybersecurity platform. Fourteen integrated security modules that snap together like Lego blocks, managed through a single dashboard with one endpoint agent and shared AI intelligence. The personal mission became a business revolution. Mid-market companies could finally access enterprise-grade protection at SMB prices - just $18 monthly for all 14 modules versus $100+ for traditional stacks. Channel partners could profitably sell sophisticated security to smaller clients for the first time. The result vindicated Moskowitz's vision: 300% year-over-year growth for five consecutive years, $100M ARR, and 96% customer retention - the highest in cybersecurity. By solving his own frustration with an industry that ignored the middle market, Moskowitz didn't just build a successful company - he created an entirely new category that competitors are now racing to copy.

💡 The Problem Everyone Ignored:

• Mid-market companies juggled 15-25 separate security tools

• Each tool required different training, interfaces, and agents

• Security gaps created by disconnected point solutions

• Total costs of $49-115 per user/month made enterprise security unaffordable

• IT teams overwhelmed by complexity and operational workload

🛠️ The Innovation No One Else Built:

World's first truly modular cybersecurity platform → 14 integrated modules (EDR, SASE, email security, etc.) → Single pane of glass management → One endpoint agent → One AI-driven data engine → Modules talk to each other and share intelligence

🔄 The "Aha!" Moment:

Instead of building another point solution, Coro asked: "What if cybersecurity worked like building blocks?" → Created modules that snap together seamlessly → Companies buy only what they need, activate more as they grow → Revolutionary pricing: $4/module or $18 for all 14 vs $49-115 for competitors

📈 The Category Creation Strategy:

• Blue Ocean Approach: Built something completely new instead of competing in existing markets

• Modular Architecture: Click to activate/deactivate any security module instantly

• Unified Intelligence: All modules feed into shared data engine for superior threat detection

• Channel-First GTM: Partners could finally offer enterprise-grade security to SMBs profitably

• Cost Revolution: Less than 1/3 the price of comparable point solutions

💰 The Results of Building What No One Else Had:

$1M ARR (2020) → $100M ARR (2024) with 300% YoY growth for 5 straight years → 96% customer retention (highest in industry) → Deloitte Fast 500 recognition → $255M raised in 24 months

💪 Why Modular Wins:

• No Integration Headaches: Modules built to work together from day one

• Eliminates Security Gaps: Shared intelligence prevents blind spots

• Simplified Management: One dashboard, one agent, one data engine

• Automatic Threat Remediation: 95% of threats resolved without human intervention

• Enterprise Features at SMB Prices: Military-grade protection accessible to all

🤖 Technical Breakthrough:

• Single endpoint agent manages all 14 security functions

• AI-driven adaptive techniques learn each business's unique behavior patterns

• Modules automatically identify and remediate threats collaboratively

• Zero-trust network access, next-gen firewall, DNS filtering all in one platform

• Cloud-native architecture designed for distributed workforces

🔮 The Category They Created:

Coro didn't just build a better cybersecurity tool - they invented modular cybersecurity → Now every competitor is scrambling to copy the approach → First-mover advantage in a category they defined → Patents and technical expertise create defensive moats

🔑 The Blueprint for Category Creation:

"Don't build a better mousetrap - build a completely different way to catch mice. Identify what everyone assumes is 'just how things work' and prove there's a revolutionary alternative."

👇 Your Turn:

Are you still managing multiple cybersecurity tools with different dashboards? Could a truly unified, modular approach transform your security operations?

Try Coro's Modular Platform: https://www.coro.net

Here is how this strategy seems to do - when backtested for the past 20 years -

2719% overall returns

Average annual return of 18.68%

Max drawdown of 45.9% (2008-2009 timeframe)

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